Netflix Summer Campaign
Idea 
Agency — Está Pasando

Netflix asked us for a summer out-of-home awareness campaign. We leaned into what the brand does best:
connecting with people through local insights. We launched a regionally tailored wildposting campaign across
Spain, using cultural nods and messaging adapted to each area. A simple, cost-efficient execution that
generated strong social media buzz and helped strengthen love for the brand.

Netflix Jessica Jones
Idea
Agency — Está Pasando
For the Spanish launch of Jessica Jones, Netflix asked for a high-impact activation that matched the show’s tone.
We turned the Madrid metro into the ideal stage to amplify Jessica’s voice: female, powerful, and unapologetically
in charge. Through bold, witty messaging—true to her attitude—we called on men to stop taking up so much space.
A sharp urban intervention designed to spark conversation and stay true to the character.

Netflix A Través de Mi Ventana
Idea
Agency — Pixel and Pixel

For the Spanish release of Through My Window, there was huge anticipation among young audiences and a strong fan-driven buzz.
Many fans were eager to take home a poster featuring the film’s leads, so we turned that insight into a street marketing activation
near the cinema hosting the premiere. We set up a giveaway spot and invited fans to pick up their posters.
The activation was a hit and sparked significant social media conversation and organic reach.

Netflix Don’t Look Up Lona
Idea
Agency — Pixel&Pixel
For the pre-launch phase of Don’t Look Up, Netflix needed a simple yet attention-grabbing out-of-home message.
The goal was a line rooted in social media culture that could spark conversation. We tapped into the iconic Spanish
phrase “se vienen cositas,” widely used by artists and influencers to tease upcoming releases—and now often used
with an ironic twist. A minimal, internet-native copy that worked as the perfect teaser hook.