The idea behind this rebrand was to show the brand’s evolution over time.

We wanted to reflect the journey of a solid production company with many years of experience in Spain; one that began broadcasting in 4:3 and has continued to evolve up to the present day, while consistently remaining a leader in the industry.

This evolution is represented through the two “o”s in the wordmark: one referencing the classic 4:3 format, and the other reflecting the contemporary 16:9 standard.